The transformation of ESPN

I'm writing--surprise--about how ESPN has changed over the last few years. When I first started reading ESPN.com around 2001, it was largely text based with pictures interweaved, although these were usually only at the beginning of articles. As the internet grew and, with it, the level of activity available between users and websites, ESPN.com grew with it. Now, every page has a video corresponding with the article, either from the author himself or from a blurb on Sportscenter. Every player that is mentioned in an article has a hyperlink, which displays a short bit of information about that player with access to a full page of stats, news and fantasy information. Even games have become common, with their streak for the cash, bowl picks and NCAA brackets. This works well for ESPN because visuals are necessary for sports to remain popular. Recaps are nice, as well as box scores, but they only tell part of the story. Highlights of games allow viewers to get all of their information quickly, and is also, quite frankly, more entertaining than looking at a traditional box score. The integration with all players, teams and fantasy games makes it easier for the end user and builds popularity for the site. Integration with Twitter and Facebook are only a few of the ways ESPN has stayed current with their audience.